Business mailing piece



' Sept. 10, 1957 B. T. MORGAN 2,805,816

BUSINESS MAILING PIECE Filed Nov. 27, 1956 INVENTOR. BRYN T. MORGANATTORNEY ilnited rates BUSINESS MAKING PIECE Bryn T. Morgan, York, 1%.,assigor to Topflight Corporation, a corporation of Pennsylvania Thisinvention relates to a business mailing piece or card and, moreparticularly, to a business mailing card having a separable referenceportion which may be removed from the card readily and be adhesivelyapplied to another object for reference purposes.

At present, when business establishments change their phone number,route layout, or delivery service schedule, for example, about the onlymeans such business establishments have of calling these matters to theattention of their customers at present is by means of mailing postalcards. While this means is efiective to direct the customers attentionto the desired information, it is difficult to preserve a postal cardfor any substantial period of time since they frequently become lost.

It is the principal purpose of the present invention to provide amailing piece which may in its preferred embodiment be similar in sizeto a postal card, the mailing piece being of laminated construction andone outer surface thereof being arranged to receive the name and addressof a customer for example and also a stamp, while the opposite surfaceof the composite piece has desired information printed thereon includinga message calling the customers attention to a change in phone number orthe like, and a portion of the sheet comprising said opposite surface ofthe mailing piece is scored to provide a separable reference portionwhich readily may be peeled from the mailing piece and the rear surfaceof the reference portion is coated with a pressure sensitive adhesivematerial, whereby said reference portion readily may be adhered to anobject such as a telephone book, bulletin board, memo pad, or thetelephone itself so that the reference material upon said referenceportion readily may be referred to conveniently.

A further object of the invention is to form such mailing piecepreferably from two sheets of flexible card stock, paper or the like,one of said sheets being covered on one surface with a pressuresensitive adhesive coating, while one surface of the other sheet isprovided with a coating of material resistive to such pressure sensitivecoating on the other sheet permanently adhering thereto and yet capableof holding the two sheets in flat assembled relationship to provide acard-like mailing piece of suili cient stiffness so as readily towithstand mailing uses and yet the separable reference portion of one ofsaid sheets automatically is provided with said pressure sensi tiveadhesive coating for purposes of adhesively securing said referenceportion to another object.

Details 01. the foregoing objects and of the inven tion, as well asother objects thereof, are set forth in the following specification andillustrated on the dra ing comprising a part thereof.

in the drawing: V

Fig. l' is a perspective View of a business mailing piece embodying theprinciples of the present invention and showing the address sheetthereof uppermost.

Fig. 2 is a perspective view of the mairing piece shown in Fig. l butillustrating the reverse side thereof com pris ng an information sheetwhich includes a severable reference portion, one corner thereof beingpeeled upwardly to illustrate the manner of removing said referenceportion from the mailing piece.

Fig. 3 is an enlarged sectional elevation of a portion of the mailing'piece shown i'n Figs. 1 and 2 for purposes of illustrating detailsof thelaminated construction thereatent G Patented Sept. 10, 1957 of and thescoring by which separation of the reference portion of the informationsheet is efiected, whereby said reference portion may be removed fromthe mailing piece when desired.

Fig. 4 is a view similar to Fig. 2 but showing a mailing piece used forpurposes of furnishing a customer with a new telephone number, the.reference portion of the mail ing piece having the new number printedthereon so as to be readily attachable to the number dial of atelephone.

Fig. 5 is a fragmentary perspective view illustrating the method ofseparating the telephone number reference portion from the mailing pieceillustrated in Fig. 4.

An exemplary mailing piece 10 which embodies the principles of thepresent invention and as illustrated particularly in Figs. 1 and 2,preferably is card-like in size for convenience of use. However, suchexemplary size is not to be considered restrictive since other sizes maybe found more desirable for certain specific uses. The mailing piece 10is of laminated construction and comprises a card-like address sheet 12which may be formed from thin card stock or heavy paper for example.Preferably, it should be of suitable material that certain legends maybe easily placed thereon by printing or otherwise inscribed asillustrated in Fig. 1. Further, the name and address of a mailee such asa customer is placed upon said address sheet and a stamp or postal metermarking also is placed upon said sheet, whereupon the same' then isready for mailing.

Aiiixed to the surface of address sheet 12 opposite the surface uponwhich the name and address are to be placed is a preferably overallcoating 14 which is resistive to the permanent adherencethereto ofpressure sensitive adhesive material. The coating 14 for example maycomprise varnish or other suitable substances, including certainsynthetic resins, whichhave such resistive property. Such coating isshown in detail in Fig. 3.

The side of mailing piece 10 opposite the address sheet 12 comprises aninformation sheet 16 which may be of similar material to address sheet12. However, if desired, the information sheet 16 may be finished so asto have a highly polished outer surface to resist smudging. Informationsheet 16 preferably is of the same area size as address sheet 12 and isarranged to have advertising or instruction information printed orotherwise inscribed thereon as shown in Fig. 2 in exemplary form.

The surface of information sheet 16 opposite that upon which theprinting is placed preferably has a pressure sensitive coating 18 afixedthereto. A number of commercial Pressure sensitive coating materials areavailable, these being used on many forms of tape in use at present forsealing packages and the like, as well as comprising advertisingstickers for example, especially where it is desired to have thesestickers arranged in severable end-to-end relationship in a roll. Suchmaterial usually is applied to one surface of a sheet or strip ofmaterial and, after being applied, the outer surface of the adhesivematerial is sufficiently tacky to adhere to most surfaces to which thesheet or strip of material is to be attached. However, when the sheet orstrip of material is to be removed either from a roll thereof or asurface to which it is attached, the same usually may be strippedtherefrom without separation of the pressure sensitive operation, thepressure sensitive adhesive coating 18 on the information sheet 16 isdisposed against the resistive coating 14 for semi-permanent orseparative adherence thereto, whereby address sheet 12 and informationsheet 16 will remain attached to each other for mailing purposes andsaid two sheets will not become separated accid'en Preferably, theinformation sheet 16 is flexible, whereby the label-like portion 20,with the pressure sensitive adhesivecoating 18 on theiundersurfacethereof is severable from the mailingpiece by bending the mailing pieceadjacent the scored cut 22' so as to permit the lifting of one corner ofthe label-like portion as shown in Figs. 2 and 5, whereupon said raisedcorner may be engaged between the thumb and finger of a user and theentire labellike portion 20 readily may be peeled from the mailingpiece.

Inasmuch as the removed label-like portion 20 has the pressure sensitiveadhesive coating 18 firmly adhering to the surface opposite that whichhas the reference material printedthereon, the portion 20 readily isseparable from the resistive coating 14. on address sheet 12 and, also,the pressure sensitive adhesive coating on the label-like portion 20renders'the' same readily attachable to any desired object for referencepurposes.

Several specific exemplary uses to which the present invention may beapplied are illustrated respectively in Figs. 2 and 4 of the drawing. InFig. 2 for example the change of a phone number of a commercialestablishment such as a laundry is illustrated, the separable labellikeportion 20 shown therein containing the name of the laundry and the newphone number, whereby the portion 20 readily may be separated from themailing piece and applied to a memo pad, phone book, or the like forready reference. Then, the remainder of the mailing piece may bediscarded if desired since it has served the purpose of bringing the newphone'number to the customer by mail, afiording the customer a readymeans for retaining the new phone number in an easily accessible placewhere it will not become lost. 7

The second illustrated use shown in Fig. 4 shows the mailing piece usedby a phone company for example,

where the telephones of a certain area have been changed i tionby mailby business establishments and the like so as to notify customers orother people of certain information which usually is of a permanent orsemi-permanent nature and may be preserved for reference purposes by theattachment of the separable label-like portion 20 of the mailing pieceto any convenient article such as a phone book, memo pad, bulletin boardor the like. Detachment of the label-like reference portion from themailing piece is effected easily but, until said portion is to bedetached, it is held suitably upon the mailing piece for detachment atany desired time.

The'mailing piece is simple and inexpensive to manufacture and thepressure sensitive adhesive coating applied to the label-like portionalso affords ready means for securing the information sheet 16 to theaddress sheet 12 which, in laminated form, comprises the mailing piece10. Under certain circumstances, it may be that more than one label-likeportion 20 may be provided for removal from the mailing piece 10although only a single portion 20 has been shown in the illustrations inthe drawings of the application. Further, it may be that only a singlelabel-like portion 20 need be removed at a certain time, while anadditional one may be removed at a later time. Under such circumstances,the portion 20to be removed at a later time will be preserved unharmedand in condition ready for use upon the mailing piece 10 until saidsecond portion 20. is to be removed for example. 7

While the invention has been described and illustrated in its severalpreferred embodiments, and has included certain details, it should beunderstood that the invention is not to be limited to the precisedetails herein illustrated and described since the same may be carriedout in other Ways falling within the scope of the invention as claimed.

- adhesive coating applied to one entire surface of said inand it isnecessary to inform the subscribersindividually' of their new phonenumber. In this specific illustration, the-label-like portion 20 iscircular so as to'conform to the usual phone number label found in thecenter of the dial of modern telephones, whereby the portion 20 readilymay be separated from the mailing piece 10 and. afiixed to said'centerof the dial so as to cover the old phone number and firmly afix the newphone number in place upon the dial. Under such circumstances, it may bepreferable to cover the exterior surface of information sheet 16, afterbeing printed, with a wear resistant transparent coating of'suitablelacquer, synthetic resin, or the like, thus lending durability to thelabel-like portion 20 particularly. r a

' These two exemplary uses which have been specifically illustratedcomprise but several of many similar uses to which the mailing piece 10comprising the present invention may be put. Hence, these. specificillustrations are formation sheet and said adhesive coated surface ofsaid information sheet being disposed in flat juxtaposition against saidresistant coating on said address sheet to hold said information sheetsemi-permanently assembled thereto to provide a laminated mailing cardhaving a stiffness resembling a conventional postal card and capable ofwithstanding mailing uses' without accidental separation, saidinformation sheet being of a flexible nature and receptive toinformationtext and the like being added to the outer surface thereof byprinting and the not intendedtobe restrictive in any way and all otheruses suitable for the application of the invention are in-' within thesespecificrillustralike, said information sheet and the adhesive coatingthereon being scored to form a label-like reference portion of less areathan the information sheet and separable V permit the separated edge tobe engaged for peeling the V entire reference portion from the resistantcoatingon said address sheet while the remainder of the informationsheet remains semi-permanently attached to said address sheet,

the pressure sensitive adhesive coating on said peelable label-likeportion rendering ,the same readily attachable' by said adhesive coatingto another object for reference purposes. Y

References Cited in the file of this patent UNITED STATES PATENTS 89,507V Saladee Apr. 27, 18,69 2,139,377 Mull et a1.. Dec. 6, 1938 2,319,293Braunstein May 18, 1943 2,603,899 Leander Iu1yI22, 1952

